← HomeMY MISSION

Healthier choices, within everyone's reach.

Ari Fefferman

I believe in population health: products that improve lives and reach people who never had access before. It started with my dual degree in environmental studies and business, because helping the world takes business to move it.

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MY STORY

A life spent outdoors, a career spent helping people.

I've always been curious. At 16, I taught myself to code from HTML for Dummies just to build a website for a local aquarium store. In college, I paired environmental studies with business, because I wanted to help the world and I knew business is what makes it move.

After graduating, I lived in the San Bernardino National Forest, teaching kids about science and nature and running a camp kitchen. That love for the outdoors never left me. It's why I've spent the last decade in health, helping people make better choices and live healthier lives.

Outside of work, I'm happiest exploring: diving reefs, snowboarding in Colorado, hiking and filming the world from above with my drone. I share a lifelong love of birds with my dad (the hummingbird is my favorite), I play guitar and piano, and I'm learning Spanish. I also serve on the board of Uprise Travel, a West African travel company.

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HOW I LEAD

What my teams can count on.

Attention to detail

I build QA into every launch and catch what others miss.

People first

95% favorable manager ratings, and most of my former reports now hold senior roles of their own.

Data before decisions

Every major result I've delivered started with reading the numbers first.

Teams built to win

I organize teams around the customer, so every marketer owns the full funnel for their audience.

Culture keeper

I've been the unofficial culture lead in most of my organizations, from starting a culture club to leading Google's annual sales kickoff.

HOW I USE AI

AI that makes marketing smarter.

At Google, I introduced early-stage Gemini into our marketing stack and made lead follow-up 20% faster in six months. Today I'm building a central marketing database that anyone in the organization can query with AI in real time, instead of waiting for a chart. I'm certified in Generative AI and build with tools like Lovable.

BEYOND WORK

Summits, reefs and new horizons.

I have a real thirst for life, and I think it makes me better at my job. The best ideas I bring to work often start somewhere outside it.

Mountains & snow

Snowboarding in Colorado, hiking, camping and rock climbing.

Ocean & diving

Scuba diving, swimming and filming the reef with my GoPro.

Travel

Exploring the world and capturing it from above with my drone.

Music

Guitar, piano, singing and dancing.

Always learning

Currently on my way to fluent Spanish.

Board Member, Uprise Travel, since 2021.