MARKETING EXECUTIVE · HEALTH & TECHNOLOGY
Ari Fefferman
18+ years growing health and tech brands at Google, Fitbit, FitOn and Baszucki Group. I turn audiences into communities and strategy into results.
18+
years in health & tech
2.5x
int'l growth, Fitbit Health
40%
FitOn revenue influenced
220%
community growth in a year
TRUSTED TO LEAD MARKETING AT
MY APPROACH
Good marketing works like an ecosystem: every channel feeds the next, and growth compounds.
Brand strategyGrowth marketingProduct marketingLifecyclePartnershipsTeam leadershipAI workflowsHealth & wellnessB2B and B2CBrand strategyGrowth marketingProduct marketingLifecyclePartnershipsTeam leadershipAI workflowsHealth & wellnessB2B and B2C
Featured work
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→A dinner that built a $6M pipeline
An exclusive HLTH event for 60 health plan leaders: $50K spent, $1.5M closed.
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→From stalled channels to 220% growth
Rebuilt Metabolic Mind's strategy by audience, reaching ~10M people a year.
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→Try before you buy for Medicare
Test Run helped grow the international business from $20M to $50M.
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→Nurses' Day with the VA
A tailored offer for VA nurses: $400K+ in one day, $1.3M in year one.
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→Global campaigns at Google scale
Campaigns across India, LATAM and Australia: $500M pipeline, $69M in bookings.
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→A game engineers wanted to win
A gamified in-app nurture that doubled trial-to-paid conversion.
Career
CHAPTER 1
Scale
Google for Work, SignalFx · 2014–2017
CHAPTER 2
Health
Fitbit, Google Fitbit Health Solutions · 2017–2023
CHAPTER 3
Vision
VP at FitOn, Head of Marketing at Baszucki · 2023–now
WHAT I BRING
Three things every team gets.
Decisions grounded in data
Every result here started by reading the numbers first.
Ideas that ship
Creative programs, delivered with an eye for every detail.
Teams that grow
95% favorable manager ratings; my reports go on to senior roles.
“
"Ari is extremely skilled in taking a look at the org from a 10,000-foot view and assessing areas for improvement in scalability, team focus and/or cost containment."
Name pending
Role, Company
Role, Company
Mountains & snow
Ocean & diving